How We Work
Our boutique agency delivers individualized marketing strategies. We can’t wait to learn about you, your business, your marketing plan, and how we can help you improve your online presence. That’s why we offer a free 30-minute strategy session with CEO and Chief Marketing Officer, Julie Bergeron.
Julie and her team help business owners and real estate investors identify their target audiences and implement value-driven marketing strategies tailored to attract and convert their ideal clients, whether it’s boosting revenue or securing the right funding partners. Many of the clients we work with are nonprofits, real estate investors, realtors, executive and wellness coaches, consultants, and other mission-driven professionals who want to educate, connect, and build trust with their audiences.
Turning Values into Conversions
Value-Driven Sales and Marketing
After your strategy session, if it looks like we’re a great match, we’ll work with you to develop a value-driven sales and marketing strategy. We’ll show you exactly what you need to do to grow your business and how to identify your ideal clients or investors and their values. We do not create generic or AI content. Everything we do for you will be customized to your business and values.
We’ll ask you to fill out a questionnaire to tell us about your company’s mission, goals, products or services, and how you present them on your website and social media. We want to know how successful you feel your online efforts have been and what you like and dislike about them. If you’re just launching your business and need help to create a website and social media presence, that’s one of our specialties, so please let us know.
You’ll also gain insights from the intriguing and enlightening B.A.N.K assessment. Using four sets of core values, this process helps you clarify your own value system and learn about what motivates prospective clients and investors in your target market. In just a few minutes, you’ll be able to gain a better understanding of what drives your own buying decisions and those of your ideal clients or investors.
Armed with this knowledge, we create your value-driven marketing strategy to attract and convert your ideal clients and investors.
Radically Different Marketing Strategies Can Succeed
Depending on the nature of your business, you might want to broaden your appeal to attract a greater variety of customers. Or you might want to narrow your focus to hone in on an elite group of clients or investors who can appreciate the luxury products or exclusive services you offer. Two extremely successful and very different brands, Snickers and Ferrari, demonstrate when and how these strategies can work.
Sold in over 70 countries and ranking in billions of dollars a year for parent company Mars, Snickers is the world’s most popular candy bar. Profits got a major boost with the enormously successful advertising campaign the company launched in 2010. Starting with a halftime commercial featuring Betty White during Super Bowl XLIV, it paired the slogan, “You’re not you when you’re hungry,” with zany comedy to hone in on a basic human pain point and how to resolve it with chocolate, peanuts, nougat, and caramel.
In its first full year, the campaign helped increase global sales by 15.9%. In 2013, sales of Snickers passed the $1 billion mark in the United States alone. Talk about sweet profits!
In 2024, Snickers elevated its marketing efforts, adapting its campaign to reach air travelers with a commercial in which a flight attendant passes out candy bars to calm passenger-induced turbulence. It concludes with the tagline, “Maybe the hungry skies just need a Snickers.”
In sharp contrast to Snickers’ quest for universality, Ferrari uses selective targeting because the company doesn’t want everyone to own the brand. The luxury automaker spends not a penny on advertising. Instead, it spends $500,000,000 a year on Scuderia Ferrari, its Formula 1 racing team. Their 246 Grand Prix wins speak for the brand more eloquently than any ad could. And the races take Ferrari executives where their ideal customers, global celebrities, hang out.
You can’t just walk into a showroom and buy a Ferrari, and even great wealth doesn’t guarantee that you’ll be able to own one. Ferrari runs background checks on would-be buyers to ensure they meet the exceptional standards worthy of the prancing horse emblem.
To increase its profits, Ferrari doesn’t try to widen its market. Instead, the automaker hikes its prices and continues to sell to the chosen few. In 2023, this marketing strategy resulted in 13,663 proud new Ferrari owners worldwide and $6.47 billion in revenue for the company.
Customized Strategies to Reach Your Ideal Audience
While it’s unlikely that you’ll want to attract as many customers as Snickers does or limit your clientele as aggressively as Ferrari does, we can help you develop the right marketing strategy for your unique situation.
We can create content and manage your social platforms to help you connect with your ideal clients or investors. Steps might include defining or redefining your online message, creating or improving your social media and website content, and identifying other methods to represent your company’s values in a way that engages and educates your target market.
There are two main factors in building great relationships with your audience: communication and listening. How you communicate with your audience defines how they interpret your message. By listening to how they receive your message, you gain insight to adjust your communication to be more effective.
Sales isn’t a numbers game, it’s a people game. Understanding what your audience values allows you to market specifically to those values. Get in touch with us today to learn more about how we can help you enjoy mutually rewarding relationships with clients or investors who can boost your profits as you meet their needs in ways no one else can.
