VALUE-DRIVEN TARGET MARKETING
To excel in marketing, you need to identify your ideal clients or investors and understand why they want what you have to offer. You need to know what they value and what drives them to buy.
YOU ARE UNIQUELY YOU, AND SO IS YOUR BUSINESS!!
A ONE-SIZE-FITS-ALL MARKETING STRATEGY NEVER WORKS
You can be the best in your industry at what you do, or have the best property to invest in, but if the right people don’t know what you have to offer, how can you grow? Just showing your services or deal on your website or social media isn’t enough to reach the people who are most likely to become your loyal customers or longtime clients and partners. A one-size-fits-all approach never works.
You need an effective marketing campaign. It’s about the psychology and behavior of people and developing strategies that attract the right customers to the right services and projects. Once you know who your ideal customers are, you must communicate your message in a way that lets you attract and close those clients.
We customize marketing campaigns for professional service business owners and real estate investors who want to inform and educate their online audience. We offer website copywriting and design, SEO and Google Ads management, social media content creation and management, marketing analysis, professional slide decks, and more. Some of our clients include non-profit organizations, realtors, real estate investors, financial advisors, mortgage lenders, executive coaches.
In Greek mythology, Iris was the messenger goddess of the Olympian gods. Her job was to link them to humanity. Let our solution-driven team at IRYS help you spread your message and connect you to your ideal clients.
OUR PHILOSOPHY
Successful marketing is all about communication, so let’s get to know each other! Before we can design a program that meets your specific needs, we need to talk about your company and your values.
What passions and aspirations drive you? What inspired you to go into business or pursue a career in this industry? What value do you provide with your products or services? What type of clients or investors do you want to attract? What results would you hope to see if you partnered with us? Once we have this information we’ll be ready to work together.
If you don’t like talking about yourself, what motivates you, and the things that you love, we’re probably not going to be a good match … and that’s OKAY. At our core, we believe great business is built on the relationships that you build with your clients, your vendors, your investors, and everyone you meet. We built our entire business on this concept.
YOUR GENERIC SALES PITCH WILL NOT RESONATE WITH EVERYONE
Do any of these statements sound like you?
- I don’t know much about social media and don’t really like it, but I understand I need to use it to grow my business.
- I need a website to represent my business, but I don’t know how to express what I do in
the right words. - I promote my business on social media, making post after post, but I’m not getting any
new clients or new connections.
Marketing is about the psychology and behavior of consumers. So, to excel at it, you must first find out who your ideal customers or investors are, what they need, what they value, and what motivates them to make a purchase or invest in your property. Once you know these things, you’ll be able to customize your presentation for each client or investor, and that’s what will give you an advantage over your competition.
THE KEY TO ATTRACTING THE RIGHT CLIENTS
The old saying that you have to get through many no’s to get your yeses is wrong. When you focus on why your customers would buy from you and adjust your marketing efforts accordingly, you will get only yeses!
To form mutually beneficial relationships with your clients or investors, you need to know their values and the qualities that create their unique personalities. But to do this successfully, you must first have a deep understanding of your own core values and motivations.
The BANK methodology is the world’s only scientifically validated sales methodology to accurately predict buying behavior in real time and it is the key to learning both these things. The principles explain the four different value systems that guide people’s actions and interactions.
Your ideal customers could be those driven by rules and established processes, driven by opportunity and competition, driven by community and connection, or driven by learning and self-mastery. Understanding what drives them allows you to tailor your message in a way that truly resonates and compels them to take action.
Take this 90-second, science-backed assessment to first understand what you value, so you can better connect with your clients and investors and discover what drives their buying decisions.
Attract your ideal audience and increase your revenue
Let us help you create and implement your Value Driven Marketing Strategy.
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