Are you ready to find out what your audience values?
There are two main factors in building great relationships with your audience and those are communication and listening. How you communicate with your audience defines how they interpret your message. By listening to how they receive your message you gain insight to adjust your communication to be more effective.
We’ve always been told that sales is a numbers game, but sales is a people game. If you present your product or service to every person the same exact way, of course not everyone is going to say yes. We’re all different in so many ways. We all have different values that we base our decisions from. Understanding what your audience values allows you to market specifically to those values.
Nike knows this better than anyone. You will never see a Nike ad of someone in their gear, sitting on a couch, eating ice cream, and watching tv. ALL their ads are of athletes in motion, either jumping, swimming, running, etc. They are marketing to the elite athlete, not the couch surfer.