MARKETING IS ABOUT STARTING A CONVERSATION

Understanding Your Client Image IRYS Website

Understanding why your ideal clients should buy from you is essential to your success. You must learn how to communicate your marketing effectively to attract and close those clients.

Our mission is to help business owners, organizations, and investors redefine their online presence and connect with the people who matter most to their growth through clear and compelling values-driven marketing that builds trust.

IRYS Marketing strives to help our clients redefine their online presence. Many companies struggle to effectively present their brand and engage their audience. We help them bridge that gap with tailored solutions.

Learn what drives your buying decisions and what your clients value
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We improve their social media and website content to authentically reflect company values and educate ideal clients by clarifying their messaging, creating engaging articles and posts, and managing social platforms to build meaningful connections. Most of all, we bring our sales knowledge and unique perspective on marketing, helping businesses and investors communicate more empathetically with their clients to drive engagement and conversions.

MARKETING THAT PUTS PEOPLE FIRST

Julie Bergeron, CEO and founder of IRYS Marketing, has always been solution-driven and passionate about helping people. In 2018, she launched her business as a freelance assistant, supporting business owners in a variety of capacities. It was during this hands-on experience that she saw a clear pattern emerge: most businesses were struggling to communicate their value effectively, especially online.

With a strong background in sales and an intuitive understanding of human behavior, Julie recognized that marketing isn’t just about visibility, it’s about the psychology and behavior of people. She has a natural ability to understand what people value and what drives their buying decisions. That insight, paired with strategic expertise, has become the foundation of the marketing strategies IRYS Marketing builds, strategies that attract the right people to the right services, products, and property deals.

What makes IRYS unique is that we know that generalized marketing doesn’t work. Our team takes the time to truly understand you, your business, and the values that guide it. From there, we create an online presence that is not only authentic, but intentionally designed to resonate with the audiences that matter most

At the core of everything we do is a commitment to strong relationships, because great marketing starts with great communication. IRYS helps businesses speak clearly, listen closely, and build trust through every digital touchpoint.

Mature businesswoman negotiating growth business plan with diverse executive managers.
Sales Image IRYS Website

THE CHALLENGES OF MARKETING

What is your greatest challenge when you think about marketing your products or services effectively?

  • Do you find it difficult to express yourself appropriately to the clients or investors you want to reach? Are you looking for new, more effective marketing strategies to boost your sales?

  • Do you know your marketing messages are too general but have no idea how to tailor them to the specific needs of potential customers?

  • Are you comfortable with posting on social media but still not getting the traffic you need? Or are you new to the various platforms and need to understand what each one does best?

  • Is your business just getting to the point where you know you need a website, and you’re looking for someone to design an amazing one that attracts your ideal clients or investors?

Whatever your goals and challenges, our first and foremost priority is you and making sure you get what you need. Whether you’d simply like us to teach you how to solve a problem yourself or you’d like to partner with us to solve it for you, we’re happy to oblige. In sales and marketing, everything is built on relationships and interactions, and we understand this better than anyone.

LEARN WHAT DRIVES YOUR BUYING DECISIONS AND WHAT YOUR CLIENTS VALUE

Creating a successful marketing strategy begins with understanding what motivates you to buy, based on your personality and values. When you know this, you can find out who your ideal clients or investors are, what they value, what they need, and how you can provide the solutions they seek.

To learn these things, you need to crack the code. The B.A.N.K methodology does exactly that, using four sets of core values that determine the basic types of clients and how to relate to them.

These people are the best at what they do

MARKETING THAT PUTS PEOPLE FIRST

Julie Bergeron

CEO and Chief Branding Strategist
Julie is the Founder and CEO of IRYS Marketing Agency, known for her strategic thinking, deep client insight, and clear, values-driven communication. With over 20 years of experience across customer service, sales, management, and operations, Julie understands how to connect with people and how to help businesses do the same. She launched IRYS in 2018 after recognizing that many business owners were struggling to communicate their true value in ways that resonated. What began as freelance support quickly evolved into a full-service agency focused on helping clients refine their message and attract the right audience. Julie leads her team with the belief that marketing isn’t one-size-fits-all, it should reflect who you are, what you offer, and what your audience truly cares about. Through personalized strategies, clear messaging, and an emphasis on building trust, she helps business owners, nonprofits, and investors grow with intention.
Ermal Cela

Ermal Cela

Marketing Director
Ermal is the Marketing Director at IRYS Marketing Agency, where he leads the team with a unique blend of strategic insight, creativity, and data-driven precision. As a full-scope marketer, Ermal oversees every aspect of client campaigns, from brand development and content strategy to graphic design, paid advertising, website management, and beyond. With a background spanning a wide range of marketing and communication projects, Ermal brings a holistic perspective to every challenge. He’s just as comfortable developing high-level brand strategies as he is fine-tuning ad performance or crafting messaging that speaks directly to the right audience. To Ermal, marketing is both an art and a science. He combines sharp creative instincts with a deep understanding of analytics, making sure every campaign not only looks good but performs. Under his direction, our team delivers marketing that’s as thoughtful and targeted as it is impactful.
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Suzanne Smither

Senior Content Writer
Suzanne is the Senior Content Writer at IRYS Marketing Agency, specializing in website copy and blog content that connects, informs, and builds trust. With a rich background as a journalist and managing editor, Suzanne brings decades of storytelling expertise to every project she touches. Her experience spans interviews with CEOs, celebrities, and everyday changemakers, giving her a deep understanding of how to capture a brand’s voice and bring it to life with clarity and depth. Suzanne’s writing isn’t just polished, it’s purposeful. She knows how to turn complex ideas into compelling narratives that resonate with the right audience. Whether she’s crafting a homepage headline or a thought leadership article, Suzanne’s work ensures our clients communicate their value with confidence, consistency, and authenticity.
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EJ Filone

Senior Web Developer & Google Ads Manager
EJ is the Senior Web Developer and Google Ads Specialist at IRYS Marketing Agency, bringing a deep technical skillset and strategic mindset to every project. With a Master’s degree in Business Administration and a strong background in cloud computing, hosting, and web development, EJ ensures our clients’ online foundations are not only functional but built for growth. From clean, responsive websites to complex builds with advanced integrations, EJ designs and maintains digital spaces that align with each client’s brand, goals, and user experience. He also manages Google Ads campaigns with a focus on performance and ROI, ensuring our clients get in front of the right audience at the right time. In addition to development and advertising, EJ oversees website hosting and client email setup, streamlining the back end so clients can stay focused on running their businesses. He stays ahead of trends in technology and marketing to deliver secure, optimized, and future-ready solutions that keep our clients competitive.
Arnav Kapoor

Sotiria Mantzorou

Project Manager
Sotiria is the Project Manager and Head of Client Relations at IRYS Marketing Agency. With over 18 years of experience in administrative support and digital marketing, she brings structure, clarity, and momentum to every project we take on. Sotiria specializes in turning complex goals into organized, actionable plans. From strategic scheduling and content development to CRM management and campaign coordination, she ensures that nothing slips through the cracks and everything moves forward with purpose. Her ability to build strong client relationships and lead with both empathy and efficiency is a cornerstone of our process. Whether she’s overseeing content calendars, analyzing campaign performance, or guiding cross-functional teams, Sotiria helps keep our clients informed, supported, and confident at every step.
Satish G.

Marisa Vongchunna

Social Media Manager
Marisa is the Social Media Manager at IRYS Marketing Agency, combining creativity, strategy, and a deep understanding of digital trends to craft content that connects. With a degree in Marketing and hands-on experience managing social media for a variety of industries, Marisa creates compelling copy and eye-catching designs that bring our clients' brands to life online. She specializes in building consistent, engaging social media presences that reflect each client’s voice and values. From writing thoughtful captions to designing on-brand visuals, Marisa’s work not only looks good—it performs. Her attention to detail and commitment to quality help clients grow their audience, build trust, and stay top of mind. Marisa's work is consistently praised by clients for its creativity, clarity, and alignment with their goals—making her a key player in helping brands show up with confidence and purpose.

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IRYS Marketing Agency

561.315.4043
9314 Forest Hill Blvd #12
Wellington, FL 33411

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